
Unmissable moments with Viking Cruises
The challenge
Align Viking Cruises with unmissable TV moments
The solution
ITV3 is the home of top quality drama. Our daily sponsorship of two hours in prime time is the perfect opportunity to gently remind our upmarket audience of the variety and quality of Viking Ocean and River cruises
Results
Viking Cruises use the considerable reach and frequency of the package to rotate beautifully filmed on-board scenes with tantalising glimpses of both River and Ocean destinations