Hearst magazines support Simplyhealth’s runners every step of the way
Simplyhealth wanted to activate a media partnership with the aim of building awareness, affinity and consideration for the brand amongst adults with a particular interest in athletics & running.
Across Men?s Health, Women?s Health and Runner?s World, the Simplyhealth campaign followed 3 fitness ambassadors who were in training for a Simplyhealth Great Run event. From nutrition to physio, they were supported by Simplyhealth at every stage of training. Hearst created content that followed the progress of their journeys through print and online articles, supported by tip-based videos and social engagement, designed to help inspire a wider audience whilst educating on the benefits of running and keeping fit.
43% increase in Simply Health sponsorship awareness, 35% increase in favorability whilst also provided the highest performing commercial content for Runner’s World 2018.