Kettle Chips & Manomasa spend Saturday mornings with James Martin
The challenge
To drive awareness of the new Manomasa snacking brand and for Kettle to drive premium perceptions of the brand, communicate product range & support new product launches by creating a long-lasting association with real food ingredients
The solution
Sponsorship of ITV’s weekend cookery entertainment show Saturday Morning’s with James Martin. The programme fits perfectly with both Manomasa and Kettle Chips ethos to source real ingredients to develop tasty flavour combinations and indulgent creations. A year-round presence provides an ongoing weekly opportunity to showcase Valeo Foods’ range of premium snacking products to a relevant food-loving audience