Kettle Chips sponsors delicious real food with James Martin

The challenge

Drive premium perceptions of Kettle Chips and deliver a sustained presence to communicate product range including new product launches and be part of sharing occasions

The solution

Sponsorship of ITV’s weekend cookery entertainment show Saturday Morning’s with James Martin.  The programme fits perfectly with Kettle Chips ethos to source real ingredients to develop tasty flavour combinations and indulgent creations.  A year round presence enables Kettle Chips an ongoing weekly opportunity to serve up to a relevant food loving audience their range of premium products.