iD Mobile sponsors ‘funny’ on 4music and comedy podcasts.

The challenge

iD Mobile are a challenger mobile network with huge ambitions and a highly competitive market. We needed to find a media partnership that would offer longevity, frequency and allow a deeper understanding of the iD proposition to a young audience.

The solution

iD sponsored C4 cutting edge comedy on 4music, and got into bed with the hottest comedy podcasts in the UK, including My Dad Wrote a Porno, Private Parts, Hip Hop Saved My Life, and Athletico Mince. The podcasters brought to life the iD brand proposition in a variety of tailored reads, both in the podcast stream and across the comedy podcast vertical.


The campaign helped increase iD Mobile brand awareness and consideration to record levels, and was awarded Bronze at the 2019 Media Week awards for Best Use of Audio.