Crafted with Care
The challenge
Make Cono Sur the wine of choice for midweek meals
The solution
We crafted a bespoke prime time Food Network sponsorship strand and a carefully targeted TV and VOD campaign. We branded all POS with the sponsorship and created a website hosting select recipes to partner with the wine, ticking all the boxes for our retail partners.
Results
Listings shot up, sales spiked and Cono Sur renewed for a further year. Cheers!
