Bold Discoveries with Trivento

The challenge

Grow the brand (both awareness and sales) by bringing to life the unique brand essence; ‘Bold Discoveries’.

The solution

We spotted an opportunity to sponsor a strand of action-packed programming perfect for our upmarket audience across the Discovery Network. We were able to collaborate with the channels to develop a bespoke strand name aptly called ‘Bold Discoveries’, which really brought our proposition to life.

With access to the Discovery IP, we ran on-pack promotions, and in 2019 created a social competition to find the best ‘real life’ bold discovery from our audience which we then turned into new idents for the sponsorship.

Results

Trivento continues to grow top of mind (spontaneous) sponsorship and brand awareness, more than doubling our scores

With always-on presence reaching nearly half of our target audience every year, the sponsorship has propelled Trivento to the UK’s number 1 Malbec position

We are now entering our third year of sponsorship with a refreshed set of creative that builds upon the Bold Discoveries theme

 

“SPP share a real passion for our brands and marry this with their expertise in partnerships. They’ve gotten to the heart of what we are trying to achieve with this exciting and impressive partnership that continues to build year on year. With SPP, it feels personal, they’re truly an extension of our team.”  Preety Johl – CYT Marketing Manager