Bold Discoveries with Trivento
The challenge
Grow the brand (awareness and sales) by bringing to life the unique brand essence; ‘Bold Discoveries’.
The solution
Starting in 2018 with a sponsorship strand on the Discovery channel, in 2021 we built on our success by adding in the power of terrestrial TV with Channel 5’s Discovery and Adventure package. This activity combined with a well targeted AV campaign brought our ‘Touch of the Bold’ messaging to a new audience and the results have been outstanding.
Results
Trivento (75cl) reached UK #1 Red Wine and number 1 Branded Wine SKU in January 2022
Source: NielsenIQ Scantrack Total Coverage Mat we 01.01.22
“SPP share a real passion for our brands and marry this with their expertise in partnerships. They’ve gotten to the heart of what we are trying to achieve with this exciting and impressive partnership that continues to build year on year. With SPP, it feels personal, they’re truly an extension of our team.” Preety Johl – CYT Marketing Manager