Bold Discoveries with Trivento

The challenge

Drive Trivento sales through association with the UK’s favourite adventure channels.

The solution

The Discovery Channel fits perfectly with Trivento’s ‘Bold Discoveries’ brand essence, and we spotted an opportunity to sponsor a strand of action-packed programming perfect for our upmarket male audience. We drove the association home with Discovery branded on-pack competitions offering the ultimate BBQ and a trip to Argentina, proving Trivento and the Discovery Channel are all about Bold Discoveries whether at home or abroad.

Results

Trivento (now the UK’s number 1 Malbec) renewed for a further year with plans to further integrate Bold Discovery across all consumer touchpoints