Arthritis Research UK & The Guardian – The Nations joint problem

The challenge

To change our attitude to Arthritis on a national scale; utilise and leverage a trusted and credible media partner to educate audiences on the impact of Arthritis.

The solution

In 2018 we partnered with The Guardian, to produce a moving documentary ?The Invisible Pain? and create a series of bespoke videos and articles which lived on The Guardian?s website & ran in the The Guardian Weekend.

Results

The partnership doubled awareness of the charity. The content proved incredibly engaging, driving a better understanding of the impact of arthritis and encouraging users to take action and find out more.